MAD Monday

Posted by on Oct 17, 2011 in Mad Monday, Malvertising

It’s on days like today (a sunny day in Seattle!) that one gets the impression that everything is going to be alright. The winter is not going to be all that bad in Seattle, the rain is really just not going to make much of a difference and everything will be just fine. When it […]

MAD Monday

Posted by on Oct 10, 2011 in Uncategorized

I am not in the USA this week since I am presenting at Microsoft’s Digital Crime Consortium, so this week’s Mad Monday is a quick one. Go to and search for “free download chrome”. The ad you are interested in has the filmfanatic display url, it leads here (this is the original ad url […]

The FTC, You and Me

Posted by on Oct 6, 2011 in Uncategorized

When you have a moment or two, take a look through the Federal Trade Commission’s Advertising and Marketing on the Internet: Rules of the Road . This document is more than ten years old, but I love going through it now as much as I did the first time round! In my mind it’s a […]

MAD Monday Bedtime..

Posted by on Oct 3, 2011 in Uncategorized

Finding madvertising is really easy. Too easy. I was just about to call it a day and head to sleep, when I wondered how quickly I could find a few more madverts on Amazon. After all, there are two whole hours of MAD Monday still to go. Finding this one took less than five minutes. […]

MAD Monday

Posted by on Oct 3, 2011 in Mad Monday

I had breakfast with some former colleagues of mine yesterday morning. The food was good (Lola in Seattle rocks!) and the company was even better. When we started discussing the interesting results I am seeing with my testing/research on ad networks, the husband of one of my former colleagues asked me a very simple question: […]

Consumers Consumers Consumers

Posted by on Sep 29, 2011 in Uncategorized

Why is it that consumers are not as protected online as they are offline? When one goes shopping at a reputable grocery store, isn’t the barrier to entry for products in these stores incredibly high? If I were Target, Fred Meyers, Safeway, Pick’n Pay, Spar, any one of these; wouldn’t I want to know exactly […]

MAD Monday

Posted by on Sep 26, 2011 in Mad Monday

Introducing MAD Monday, the day of the week where I will post details about a questionable ad that has surfaced during my testing/research. Enter the first post, an ad on the New York Time’s Web site leading to a Landing Page offering a binary which has infected my computer. For the sake of clarity, and […]

Welcome to the world of MADvertising

Posted by on Sep 22, 2011 in Uncategorized

You may already know that online advertising is the way to go. Massive audiences, great targeting, high-tech tracking and data; lots and lots of data. It doesn’t take much to convince advertisers that online advertising campaigns have a lot more going for them than TV campaigns. Whilst the size of the TV audience is staggering, […]