Rogue CPL Activity

Posted by on Oct 22, 2013 in Affiliate Fraud, Arbitrage, CPL

Cost Per Lead (CPL) is an advertising model where the advertiser pays for sign-ups from interested consumers. Affiliates play the middle men in these transactions for they send the interested consumers in the direction of the advertiser. So for each consumer that signs up with the advertiser, the affiliate in question is paid a commission […]