Rogue CPL Activity

Posted by on Oct 22, 2013 in Affiliate Fraud, Arbitrage, CPL

Cost Per Lead (CPL) is an advertising model where the advertiser pays for sign-ups from interested consumers. Affiliates play the middle men in these transactions for they send the interested consumers in the direction of the advertiser. So for each consumer that signs up with the advertiser, the affiliate in question is paid a commission […]

Search Arbitrage

Posted by on Apr 10, 2013 in Arbitrage, Malvertising

Interesting article from BrandVerity on Search Arbitrage using parked domains. The gist of the tactic discussed is as follows: Unscrupulous publisher of an ad network sets himself up as an advertiser and buys low cost search traffic (sometimes from the very same ad Network). The landing page of the ads are configured to route through to the publisher’s own […]