Amazon Prime Day

Today is Amazon Prime Day. CNN Money reports that the Amazon Prime Day sale is the “biggest global Amazon event ever”. If you spend a few moments navigating the news portals, you’ll find a number of articles related to Amazon Prime Day that cover topics ranging from what it is, weird things to buy  and even […]

Amazon Third Party Ads Cont.

Posted by on Jan 26, 2016 in Malvertising, Online Advertising, Tech Support Scam

An anonymous reader wrote to me in order to point out that finding a single bad ad on a massive site like Amazon is not worth noting purely because of how much traffic passes through it. Anonymous doesn’t understand that this is not a once off scenario and the fact that I find bad ads […]

Third Party Advertising

Posted by on Jan 21, 2016 in Malvertising, Online Advertising, Tech Support Scam

“Don’t do it.” That’s my advice to any network entertaining the notion of third party advertisers. The simple fact of the matter is that when you on board third party advertisers you’re putting your network’s reputation on the line, but more importantly: potentially jeopardizing the safety of your users. The economic benefits of third party […]

On Ad Procurement Delays

Posted by on Oct 16, 2015 in Online Advertising

We already know that the online advertising ecosystem consists of advertisers and publishers that are bound together via advertising networks. Publishers have the content along with the users and advertisers have ads that they want viewed by interested users. Networks then bring the nuts and bolts to connect the entities together. Networks typically divide publishers […]